Gallery
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Title Bus Wraps Average Rating 
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Description University's brief:- Example 1: Urological cancer, Bus Wrap 1 The clients’ brief was to design a visual communication to highlight a serious issue for men’s health: urological cancer. We applied full bus wraps to communicate an emotive, dramatic and high profile visual message. They used humour to highlight the seriousness of the issue without being dismissive of the illness’ severity. The results were simple, memorable, highly visible across the region and hard-hitting. “We wanted to produce creative that appealed to its target audience in an engaging manner that would provoke a response. The campaign challenged the usual macho stereotype in a creative, innovative manner, using simple, memorable, tongue-in-cheek visuals with the copyline: “Urological cancer… Man enough to tackle the issue? Cancer doesn’t care… we do.” Example 2: Medical Science at University of Aberdeen - Bus Wrap 2 This full bus wrap was to promote the work being carried out by the Institute of Medical Science at University of Aberdeen, including: cancer, Alzheimer’s, multiple sclerosis and a number of other highly debilitating illnesses. “We wanted a softer approach to raising money for such a worthwhile cause and because these illnesses can affect anyone, their family and friends, the concepts needed to support that. Using the copyline: “today’s research, tomorrow’s cures” and appealing visuals of mother and baby, along with the older generation being prominently represented, we appealed to our entire audience to donate funds towards research into these often life-threatening illnesses”. Carol Batters, Director. |
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